A Quick Guide to eCommerce--Marketing Strategies #2
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The percentage of total retail sales is shifting toward the digital realm. According to BuiltWith, 25.5 percent of the top 1 million live websites are eCommerce. Global eCommerce sales rose from 15 percent in 2019 to 21 percent in 2022. Experts predict the market will increase from $3.3 trillion to $5.4 trillion in 2026.
What Is eCommerce Marketing?
The practice of encouraging customers to purchase goods or services offered through online commerce is called eCommerce marketing. It includes the entire customer experience, from attracting brand attention to earning the customer’s trust and closing the transaction.
Below are the top eCommerce Marketing Strategies:
1、Upselling and cross-selling products
For many eCommerce businesses, upselling and cross-selling can be more effective than acquiring new customers. Sometimes your customers don't know a premium product is available, or they may need more evidence to see how an upgrade (or package) might better suit their needs. For example, if you go into an Apple Store and want to buy an iPhone 13, their staff will no doubt try to convince you to buy an iPhone 13 Pro by trying to show you the better performance of the iPhone 13 Pro than the iPhone 13, which will cost you more money. Make sure to highlight the differences and ask the customer in the right places if they want to upgrade. Cross-selling entails suggesting similar or related items that may interest the customer. When you visit an Amazon product page, a list of associated products is displayed based on the item you are viewing.
2、Live Chat Support
Besides email, other high-impact ways exist to engage with website visitors and customers. For example, you can use live chat to interact with shoppers on your website. When users encounter a problem with a website, application, product, or service, they want to save time waiting for a solution. The longer they wait for you, the more likely they will abandon your site and go elsewhere to find what they're looking for. Live chat lets you have direct conversations with customers to help them resolve issues.
3、Reward loyal customers
Focusing on customer retention is a cost-effective way to increase online sales. Consider a customer loyalty program, an easy way to keep first-time customers engaged and encourage them to make subsequent purchases. Both your customers and you can benefit from loyalty programs in different ways. They give customers an extra incentive to buy, recommend, and put your brand first with automated reminders.
Personalization is another effective marketing strategy for driving online sales. Trying to personalize your information can help you generate more significant results, no matter what activity you're doing. Use behavioral data to provide visitors with a personalized experience based on their past behavior and preferences. You can also factor location into personalization to create experiences that fit your customers worldwide.
While we can't tell you how to build your brand, we can claim that these eCommerce marketing strategies have helped many merchants run successful campaigns. Start putting some of these ideas into practice today to push your business in the right direction and fully maximize your digital marketing strategy.