The percentage of total retail sales is shifting slowly toward the digital realm. According to BuiltWith, 25.5 percent of the top 1 million live websites today are e-commerce websites. Global E-commerce sales rose from 15 percent in 2019 to 21 percent in 2022. Experts predict that the market will increase from $3.3 trillion to $5.4 trillion in 2026 as the E-commerce industry grows.

What Is eCommerce Marketing?

The practice of encouraging customers to purchase goods or services offered through online commerce is called eCommerce marketing. It includes the entire customer experience, starting from attracting attention to the brand to earning the customer’s trust and closing the transaction.

eCommerce Marketing TypesBelow are different types of eCommerce marketing:

Email Marketing

Email marketing, using leading tools, is one of the most pervasive opt-in eCommerce strategies. Even though email may not be the most exciting marketing channel, it continues to be one of the most successful for online shopping. It is important to focus less on volume and more on personalizing messages that relate to shopper behavior and intent. 

Social Media Marketing

Given the importance and impact of social media on our daily lives, it is no surprise that it is becoming a key marketing channel for many companies. Brands often use various campaigns to promote their goods on social media.There are several ways that digital marketers can reap huge benefits from social media marketing. Gaining more visibility is the first advantage of marketing. If you only promote your business through your website and email, you will lose a lot of social media users who might be interested in your products.

Influencer Marketing

Attracting new potential customers and building trust is daunting as an online merchant. Influencer marketing, also known as branded content or partnering with creators, is a surefire way to expand your brand's presence on social media.
Fundamentally, influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers — people who have dedicated social following and are seen as experts in their niche. Influencer marketing works because social influencers develop high trust with their followers. Their testimonials can serve as social proof to a brand’s potential customers.

Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.Creating engaging blogs, images and videos are at the heart of content marketing.Content marketing and SEO can go hand in hand. You'll be able to engage consumers with search results and encourage them to return to what you're interested in when both operations work effectively.

Every year, the profits of the eCommerce industry are increasing, but this trend also encourages more sellers to enter the market, further intensifying the competition in e-commerce. With an incredible marketing strategy landscape, it can be easier for you to make the most of your marketing budget and build the online presence you want. USAdrop will continue to share about eCommerce marketing strategies, and continue to follow us. You will gain more knowledge!