YouTube announced on Tuesday that it’s partnering with e-commerce platform Shopify to introduce a slew of new shopping features for creators, including the ability to link storefronts and sell products directly on Youtube.
With this partnership, creators who link their stores can display their products across their channel and leverage Shopify’s real-time inventory syncing. Creators in the United States can now enable onsite checkout to allow viewers to complete their purchases without leaving YouTube.
“Creators can now link their Shopify store to their YouTube channel in just a few steps”, according to David Katz, VP of Product Management at YouTube.
An example, if someone is watching a YouTube video, they might see a list of items on the creator's page that they might like. A sports YouTube channel might show fitness equipment you can buy directly from the page. A beauty channel might show cosmetics. Creators can select which products to include in YouTube Studio's 'Shopping' tab.
A series of initiatives by YouTube is easily reminiscent of another social medium platform that has developed rapidly in the field of e-commerce map - TikTok.On July 21, TikTok launched new subtitles and translations to improve language barrier tools for short video promotion.TikTok currently stands out in the post-social media marketing market.Youtube's move also strengthens its competitiveness with other social media such as TikTok and Ins.
YouTube wants to be a place where users find things they want and where they purchase them, and these new features are an attempt to make that process more seamless. Our team is excited about the impact the cooperation between the two leading platforms will bring to the e-commerce industry.We are currently optimistic about this, which may give many newcomers confidence to enter the industry, as well as greater opportunities for many seasoned veterans.